Sony has partnered with one of many world’s most well-known rappers to advertise the launch of the PlayStation 5. On social media, Sony introduced that it is working with Travis Scott, who will develop into a “strategic inventive accomplice” for PlayStation going ahead.

Scott himself created the video for the announcement, which options plenty of different key members of the group that developed the PS5 {hardware}.

“We heard Travis is a large PlayStation fan, so we began a dialog with him that led to this distinctive partnership,” Sony stated in a weblog put up. “By our mutual ardour for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack model to provide revolutionary initiatives that we hope will delight our collective followers.”

Sony stated it’ll share extra about its partnership with Scott “quickly.”

That is Scott’s second main branded partnership in 2020, as he additionally partnered with Warner Bros. to create a brand new tune for Christopher Nolan’s film Tenet.

With the launch of the PS5 arising very quickly, you may doubtless count on the Travis Scott promos to roll out anytime now, along with different advertising and marketing campaigns from Sony. The PS5 begins its international rollout on November 12, and you may see all of the launch titles right here.

GameSpot has now secured our very personal PS5, and we’ll have heaps extra protection of the next-gen console very quickly.


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