A strong streaming media field


You’ll be able to add yet another to crowded discipline of media streaming set-top containers, with on-line retailer Amazon leaping into the fray with the brand new Amazon Fireplace TV. The battle for the lounge continues to warmth up with extremely succesful sub-$100 containers that mix help for a lot of content material channels, promising an easy-to-use system coupled with easy remotes and in some instances, gaming. Past the containers, all the main gamers have both their very own shops or accomplice with suppliers, hoping you’ll spend cash renting or buying motion pictures or TV reveals. Within the case of purchases, it’s a lock-in to their platform, since content material can’t be transferred between platforms. Amazon being one of many largest on-line retail shops, it’s hardly stunning that they’ve determined to promote their very own field. Have they created a media streaming system price displacing the Apple TV, ROKU or Chromecast? Learn on for our full Amazon Fireplace TV assessment.

Amazon Fireplace TV Evaluation Execs & Cons


  • Quick, intuitive interface
  • Voice search works nice with Amazon Prime, Amazon On the spot
  • Good array of connectivity choices together with ethernet, optical audio, USB, HDMI.
  • Cheap technique to get pleasure from informal gaming


  • No HBO Go
  • Showtime Anytime audio sync points
  • Voice search doesn’t work outdoors of Amazon
  • Motion pictures and TV reveals in Amazon Prime don’t checklist different viewing choices (Netflix, Hulu, and so forth.)

Out of the field, the Amazon Fireplace TV seems to be just like the Apple TV. It’s as if the Apple TV was flattened, squared off and rebranded. It’s sufficiently small that you could possibly simply mount it behind your HDTV and will probably be barely noticeable in most any leisure heart. Amazon makes use of Bluetooth for his or her distant, so you don’t want line of sight IR when utilizing the Fireplace TV. For $99, you get the Amazon Fireplace TV, energy provide and a couple of (AA) batteries which energy the distant.

On the subject of content material, a lot of the main gamers can be found, providing little differentiation from what you’d discover on an Apple TV, ROKU or Chromecast. Netflix, Hulu, Vevo and Crackle are amongst them. Compared the Apple TV, Amazon Fireplace TV has Showtime Anytime, however lacks HBO GO and the Disney channels. The corporate is reportedly working with HBO, however there should not ensures as to when this is perhaps out there. Normally, premium channel content material requires a subscription. Netflix and Hulu are month-to-month stand-alone subscriptions, whereas channels like Showtime Anytime require a careless one-time activation course of by your cable firm. If channel choice is your standards, ROKU boasts the most important choice.

On the subject of film or TV leases or purchases, the field is tied on to Amazon On the spot Video. Your content material could be accessed by the Fireplace TV or within the case of iPhones or iPads, utilizing Amazon’s free iOS app. Google’s Chromecast permits you to purchase or hire by the Play Retailer, whereas Roku has the comparatively new M-GO retailer. In my expertise, I’ve discovered no distinction in pricing. In case you are closely invested in bought motion pictures or TV by iTunes, the Apple TV immediately turns into a extra engaging system, enjoying properly inside the iTunes ecosystem. In case you primarily hire or buy to look at at dwelling in your HDTV, you could possibly give a slight edge to Amazon, Apple and Google for a bigger choice. In case you are purchasing mainstream motion pictures and TV reveals, these too can be found by M-Go on the Roku. I’ve discovered that some lesser recognized motion pictures and documentaries weren’t out there on M-Go, however was on the large three.

Amazon Fixes, Breaks Search
Through the press briefing, Amazon executives appropriately known as out search as delivering a poor expertise on rivals containers. Utilizing hunt and peck with an on-screen keyboard is painful. Amazon’s strategy was to incorporate a microphone within the Fireplace TV distant. Utilizing it’s simple. You press and maintain the microphone and say the title, “Good Spouse”, let go and growth, you could have an possibility to pick Good Spouse. Throughout my testing, this labored extremely effectively. In case you use a common distant, you lose any advantage of the voice search. It’s a Bluetooth distant, so doesn’t require line of sight. Actually, the vary was spectacular. My audio visible gear resides in my basement and the distant labored effectively, regardless of being one flooring up.

Voice search

For all of its utility, Amazon has managed to repair and break search in a single launch. Whereas the voice activated search function works phenomenally effectively, it’s restricted to Amazon On the spot and Amazon Prime content material. The Fireplace TV has tons of content material channels, however voice search doesn’t work with them. Touted as one of many differentiating options, it’s a bit deceptive. Seek for Home of Playing cards and also you’ll discover one possibility – buy by Amazon. Even the Different Content material Choices does little to assist me discover my technique to Home of Playing cards on Netflix. Examine this with Roku, which neatly searches all the out there channels and content material suppliers. Voice search on the Amazon Fireplace TV manages to tug of the feat of being each magical and disappointing.

The Fireplace TV is Quick
Amazon has packed a quad-core processor with 2GB of RAM, which they declare is 3x the processing energy of the present technology Apple TV and 4X the reminiscence of the ATV, Roku or Chromecast. The result’s an expertise is that’s quick and fluid, with zero lag. The distant has a really tactile response and the UI is extremely responsive. The 2-column format jogged my memory of Plex. It’s extraordinarily visible with its show of channels, film and television cowl artwork, however under no circumstances cluttered.

Home screen

On each Apple TV and Roku, apps are the focus. When your boot up the Fireplace TV, it instantly will get populated with out there motion pictures and TV reveals from Prime and On the spot, along with channel apps. On competing units, channels as apps are the principle focus, whereas in a way, they develop into secondary on this field. That is Amazon’s product, so fairly naturally, it’s set as much as make it simple to entry their programming. That in thoughts, a not too long ago used checklist is up high, so channels or content material you watched final is instantly accessible.

Netflix Fire app

The difficulty with any of those containers is the combination of interfaces and Amazon’s Fireplace TV is not any completely different. Take the Netflix channel, which is presumably the most well-liked of the bunch. It resembles Netflix on TiVo, arguably the worst of all of the Netflix UIs. Late final 12 months, Netflix made little bit of splash with the revealing of the brand new Netflix expertise. Consider it as transferring from iOS 6 to iOS 7. It’s a vastly improved interface. It’s out there on the Roku 3 (however not on older Roku units but), however not the Apple TV or this new Amazon Fireplace TV. In case you spend most of your time watching Netflix, the Roku Three provides you the very best wanting expertise. Over time, you may anticipate updates to channels, however it is a poor begin.

Amazon hasn’t executed an important job of promoting Prime as a video service, as an alternative pitching it as a throw-in to their free 2-day transport. That’s more likely to change now as they’ve a platform and have began growing unique programming. They’ve additionally scored exclusives like Justified , The Good Spouse and corralled Nickelodeon whose programming had been out there on Netflix. If in case you have younger youngsters, that is the place you’ll discover Dora The Explorer, Yo Gabba Gabba and extra. With the Amazon Fireplace TV, they’ve created a improbable platform for his or her subscribers. Past the magic of voice search, the interface is very well executed. In case you are scrolling by a TV season, you’ll see plot info and a photograph from the episode. For individuals who are binge watching sequence, this makes it simple to acknowledge the place you left off, which could be much more essential in households with a number of people who find themselves at completely different factors in a season.

Series view

Amazon additionally guarantees a quicker start-up of reveals and so they ship on this promise. Based mostly in your earlier utilization, they pre-cache content material, leading to quicker load instances. Begin instances have been virtually instantaneous. Once more, this was particular to Amazon Prime. Load instances for reveals on Netflix and different content material channels didn’t really feel a lot completely different.

Performance apart, it feels contemporary, new and what I need from a TV product. This isn’t solely the very best you will get for streaming Prime content material, it’s top-of-the-line interfaces throughout the board.

Hey, Look It Can Play Video games
Roku was the primary to put stake to video games on a streaming media field, nevertheless it was half-hearted at finest, requiring you employ their distant for recreation play. Amazon appears severe, providing an Xbox-like controller (offered individually for $39.99). Given the unbelievable demand, the controller we ordered for testing was back-ordered, however you may anticipate this assessment to be up to date as soon as it ships. There are a handful of appropriate video games, with extra promised. As they’ve executed with TV reveals, Amazon has a devoted studio whose sole function is to develop video games.

The primary launch is Sev Zero, a shooter that requires the sport controller. These video games aren’t meant to interchange console high quality gaming, as an alternative providing a pleasant add-on for informal players. I performed a couple of video games, RipTide being one, and wasn’t wowed by the graphics or gameplay. In case you’re looking for fast, choose and play gaming, that’s about what you may anticipate from the Fireplace TV. I believe the standard and breadth of appropriate video games will enhance, ought to Android builders get on board. In the event that they promote a good quantity of those containers, and I believe they may, there’s a good alternative for builders and recreation studios.

Amazon Cloud Drive Works Like Photograph Stream
Utilizing the free Amazon Cloud Drive Pictures app, you may set it to routinely add photographs and movies from iOS system on to Amazon’s Cloud Drive. The app comes with 5GB of free storage, the identical quantity supplied by iCloud. Amazon’s storage plans is extra inexpensive than iCloud, by a big margin. For instance, Apple prices $20/12 months for 10GB extra storage. Amazon prices simply $10/12 months. Apple’s 50GB plan (which finally ends up being 55GB whole) is $100 a 12 months in comparison with simply $25/12 months for 50GB on Amazon’s service.

Amazon Cloud pricing

With the Cloud Drive Pictures app, you may set it to add all the things or choose and select which photographs or movies you’d like on the Cloud. As soon as uploaded, they have been simple to entry on the Fireplace.

Third Get together Apps
Based mostly on Android, it implies that some apps have been already out there, offered they have been appropriate with Fireplace TV. Having a Mac mini HTPC working Plex, I used to be curious how this carried out. The UI was acquainted to the desktop app, quick and the Fireplace TV had no bother dealing with massive MKV recordsdata encoded with 5.1 Dolby Digital encompass sound. Roku presents a Plex app, which is equally succesful. In case you’ve gone by the difficulty of organising Plex (simply price it), the Amazon Fireplace TV is the very best and most inexpensive technique to prolong entry all through your property. In case you are searching for low cost, that will be Google’s Chromecast, mixed with both an iOS and Android Plex app that may provide playback.

Plex app on Amazon Fire TV

Apple TV vs Amazon Fireplace TV

Apple has distinct benefits for individuals who personal an iPhone, iPad or iPod contact. Help for AirPlay makes it lifeless easy to push photographs, movies and different content material to your TV in a matter of seconds. iCloud integration implies that the final 1,000 photographs could be made out there and members of the family can view shared Photograph Streams. Further perks embrace help for iTunes Match and Dwelling Sharing. Apple additionally has HBO Go and varied Disney channels. You’ll be able to watch Amazon On the spot video utilizing AirPlay.

Amazon Fire TV vs Apple TV

On the Amazon Fireplace TV facet of the ledger, it brings a super-fast expertise with voice search that shines with Amazon content material. It doesn’t have HBO Go but, however does have Showtime Anytime. It helps gaming and because of the Xbox-like controller (offered individually), it makes for a strong, cheap gaming expertise. Supporting third celebration apps permits apps like Plex.

Roku vs Amazon Fireplace TV

Roku is open to all content material suppliers. They provide all the things, together with HBO Go. They accomplice with M-Go for leases, however they don’t have a canine within the combat. Apple and Amazon need you to purchase/hire content material from their shops. Regardless of advances made by Amazon with voice search, Roku’s common search continues to be one of the best ways to hunt out content material. For iOS customers, the Play on Roku possibility presents AirPlay-like options, nevertheless it doesn’t provide the cloud-based storage choices supplied by Fireplace TV.

Roku has a bigger number of content material, the brand new Netflix expertise and higher search. Amazon is healthier for Prime clients, who gained’t miss HBO Go. Additionally they provide higher gaming with a devoted controller and iCloud-like storage choices for photographs and movies.

To declare any of those containers a transparent winner is close to not possible with out figuring out your viewing habits and ecosystem lock-in.  In case you’ve bought a ton of iTunes motion pictures, make heavy use of AirPlay, it’s laborious to argue in opposition to the Apple TV. The content material and search winner is Roku. The Amazon Fireplace TV is quick, stuffed with content material and the very best possibility for Amazon Prime subscribers, nevertheless it’s removed from excellent. Voice search is by far its most spectacular function, so limiting it to content material from Amazon is disappointing, as is the shortage of the ‘new’ Netflix expertise and the omission of HBO Go. Including help for video games provides attraction, however you shouldn’t anticipate console-quality video games. In the long run, that is a particularly succesful set-top field, however one that doesn’t present for a persistently nice end-to-end person expertise.

Amazon Fireplace $99 at Amazon


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