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    Azerion indicators unique two-year partnership with Bidstack to bolster advert attain | Pocket Gamer.biz


    Dutch digital gaming and monetisation tech firm Azerion has entered an unique two-year partnership with in-game adverts and monetisation platform Bidstack.

    Via the partnership, Azerion will acquire entry to roughly 40 million customers and 60 titles from impartial, Triple A, and cell publishers. The style of video games embody racing, life simulation, stadium, and open world.

    The partnership will permit Azerion to “lengthen” its in-game promoting attain at what it calls an “essential, strategic second”.

    The partnership extends worldwide and reaches key markets together with the US, UK, France, Germany, and the Netherlands.

    New advert frontiers

    “We’re delighted to strike this strategic partnership with Bidstack which strengthens our digital promoting platform,” mentioned Azerion co-founder and co-CEO Umut Akpinar.

    “It is going to permit manufacturers to discover new promoting frontiers in premium and brand-safe inventories whereas connecting seamlessly with shoppers by impactful and immersive experiences.

    “At Azerion, we imagine that the long run is digital leisure. This new partnership is completely aligned with our imaginative and prescient for the upcoming years.”

    Earlier this week, Azerion revealed its intention to go public by way of a merger with SPAC agency EFIC1, which valued the corporate at roughly $1.5 billion.

    Bidstack founder and CEO James Draper added: “This contract indicators a realisation that model promoting throughout the metaverse has actually arrived. Since our pivot into gaming in 2017, we’ve embedded a tradition of no-shortcuts into the formation of in-game promoting as a brand new channel. We anticipate this to be simply the beginning of a protracted and deep relationship with Azerion as each firms have robust ambitions throughout the digital leisure and media house.”

    This yr, Azerion has made a collection of key acquisitions to broaden its promoting capability, together with Swedish cell adverts agency Keymobile and French digital adverts firm Elegant.

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