Bikerumor has joined Lola Digital Media, aligning with main outside websites like GearJunkie, Switchback Journey, AutoWise, iRunFar, and others to create the AllGear Media Group. I’m very glad and proud to say that our whole crew – Zach, Cory, Jessie-Might, Steve, Jordan, Kristi, and the remainder of the crew (together with me) – are all nonetheless right here.
In late December 2020, Bikerumor was acquired by Lola Digital Media. The official press releases are right here and right here. That’s the quick model. However I needed to inform you concerning the deal in my very own phrases, so right here’s the lengthy model:
I began Bikerumor in 2008, primarily as a result of I didn’t wish to get an actual job. I used to be closing down a beverage firm I’d began nearly a decade earlier that, for varied causes, had run its course. An workplace job wasn’t an choice as a result of, nicely, I’d simply actually quite be exterior using mountain bikes.
As a bike owner, I used to be most considering making my bike lighter and sooner. Coaching? Meh, I simply wanted a lighter bike! I beloved the bikes, the gear, the elements, and the tech.
I used to be additionally a giant fan of Engadget, the tech weblog. Its easy structure, limitless scroll of recent devices, and enjoyable, lighthearted writing type actually appealed to me. There was nothing like that within the biking world.
Different websites did race protection and boards very well. However I couldn’t discover a each day stream of all the brand new bikes and tech. So I made the biking tech weblog I needed to learn, and referred to as it Bikerumor.
The timing was nice.
The large magazines had been dedicated to print as a result of subscriptions and full-page show adverts made them some huge cash. Digital would disrupt that, after all, however they reacted slowly. The opposite web sites had discovered their niches overlaying the races and athletes.
The door was open to do one thing completely different, so I put a digicam on my already practically maxed out bank card and purchased a airplane ticket to Interbike.
I didn’t actually know what to anticipate, however I had a plan: Stroll round, ask each sales space what they had been launching on the present, and take some footage and notes.
Then I went again to the lodge and cranked out tales till I handed out. Repeat for 3 days.
I did the identical factor at Sea Otter Traditional in April 2009. And NAHBS. After which Interbike once more. Finally, Zach joined my crew. Then Cory. And all alongside, Kristi’s been behind the scenes moderating feedback and posting your Pics of the Day.
I’m humbled that each one of them have stayed with me for thus lengthy, many occasions preserving me in verify, or providing up large new story concepts, and are an integral a part of the Bikerumor household.
Extra not too long ago, Jessie-Might joined us from the UK in 2019, and Jordan got here aboard final 12 months.
I’m proud to say that we had been one of many first main biking websites to have a full-time feminine editor (what’s up, Saris!) and that I’ve at all times had an open door to anybody who might write and trip. A number of superior individuals have written for Bikerumor through the years, and I’m stoked that we’ve remained good buddies at the same time as they’ve moved on to different issues.
What’s subsequent for Bikerumor?
Our crew continues to develop, and that’s by design. I can’t truthfully say I had a plan, and I actually didn’t plan on promoting Bikerumor final 12 months, however I can say this: I constructed it to be larger than me, in order that our contributors might personal their tales and their content material, posting the sorts of tales they felt had been most vital or fascinating. I constructed it to welcome all voices and using types.
And now, I get to welcome extra new voices. We get to construct it even larger and higher, with extra assets to carry you extra of the most recent tech and biking information you’ve come to anticipate from Bikerumor.
The websites in our AllGear portfolio are all superb, and leaders of their classes. Personally, I’m excited to be taught from all of them. We’ll probably share a few of their greatest outside tales, they usually’ll share ours.
Principally, I’m simply excited that we get to maintain doing the issues we’ve been doing, with the identical crew, and add gasoline to that fireplace. I believe you’re going to essentially take pleasure in what’s to return!
As at all times, thanks for studying,
Founder & Editor-in-Chief, Bikerumor