CD Projekt Pink to work on a number of AAA video games beginning in 2022, future advertising campaigns shall be a lot shorter


CD Projekt has launched an replace to its Group’s technique for the approaching years, beginning with a change in the way it markets video games.

Based on the studio, it would have shorter advertising phases with promotional content material launched nearer to the precise launch of the given sport – just like how Bethesda works. In different phrases, it received’t share as a lot data forward of a sport’s launch because it has prior to now.

CD Projekt RED additionally plans to current its operation on all supported {hardware} platforms and shall be “rethinking its strategy” to asserting new initiatives. Annually the corporate will publish a brand new roadmap, detailing plans for the approaching quarters.

Within the firm discover, CDP additionally mentioned that beginning in 2022 it would work on a number of triple-A video games and expansions in parallel. The Administration Board of CD Projekt additionally introduced additional improvement of its manufacturers and enlargement of its experience within the space of on-line gaming.

“Whereas we stay as formidable as ever, we’re additionally conscious of areas which name for enchancment. Our new Strategic Improvement Framework will allow us to optimize intragroup processes – particularly these which concern the event of videogames – and can safe the Group’s additional dynamic development,” says Adam Kicinski, CEO of CD Projekt.

The Studio’s REDengine expertise shall be even be improved and centralized whereas reorganizing the Studio as a set of “interdisciplinary agile groups” will rework the way in which video games are developed, making its strategy extra proactive.

“We wish to ensure that we are able to work with two world manufacturers on the similar time whereas making certain fine quality of our merchandise,” mentioned Pawel Zawodny, CTO and head of manufacturing. “We emphasize technological developments and we wish to arrange versatile groups which mix varied specializations and competencies. These groups shall be additional assisted by a cross-projects group of consultants, who – owing to their experience – can contribute to key facets of improvement. All these modifications goal to allow us to work on a number of AAA video games and expansions in parallel, beginning in 2022.”

The subsequent facet of the CD PROJEKT Group’s strategic development entails the additional enlargement of its franchises.

“Single-player RPGs have been, are, and can stay our precedence. Nevertheless, we additionally understand the massive potential of each The Witcher and Cyberpunk, and we wish to increase their attain to incorporate new areas, media, and content material sorts. Our purpose is to ship an excellent richer provide of leisure, introducing new goal teams to our characters and imaginary worlds,” remarks Michal Nowakowski, SVP enterprise improvement and Board Member of CD Projekt.

The ultimate “constructing block” of the Group’s new Strategic Improvement Framework entails the enlargement of its means to “enrich the studio’s merchandise with on-line options.”

CD Projekt RED plans to develop on-line applied sciences which will be embedded in future improvement processes. This expertise will “energy on-line options” which the studio will regularly roll out for its video games. It is going to additionally foster the expansion of on-line communities – based mostly on the GOG Galaxy platform.

CD Projekt can be redoubling its efforts to safe a sustainable and caring work atmosphere.

“For years now we have been underscoring our perception that our best asset is our workforce. CD Projekt will stay an inclusive and various office; nonetheless, we additionally wish to emphasize the well-being of our staff and supply them with skilled and private improvement alternatives,” says Adam Badowski, studio head, and board member.

So as to have the ability to interact in parallel improvement of a number of initiatives, the studio plans so as to add to its expertise pool and proceed to develop organically whereas growing partnerships with “confirmed exterior companions.”

At this time, CDP introduced it has acquired Canadian studio Digital Scapes, which has labored carefully with CDP during the last three years on Cyberpunk 2077.

The acquired studio is made up of former BioWare, Radical Leisure, and Relic builders who labored on titles resembling Dying Gentle, Firm of Heroes, Useless Rising, Mass Impact, Prototype, and extra.

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