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    HomeReviewsChris Farm, CEO, Tenjin | Pocket Gamer.biz

    Chris Farm, CEO, Tenjin | Pocket Gamer.biz


    As 2021 begins to fade into reminiscence, we’re looking again on the occasions which have outlined the final 12 months in cellular gaming.

    We have requested the business’s nice and good to offer us their tackle the yr, in addition to predicting the traits that may dominate in 2022.

    Chris Farm is the CEO and co-founder at US adtech outfit Tenjin.

    PocketGamer.biz: What do you assume was the most important information for the cellular video games business in 2021?

    Chris Farm: Apple’s de-facto elimination of IDFA and implementation of the App Monitoring Transparency framework was undoubtedly the most important information for cellular video games.

    Finally, it has made it harder for indie and mid-size publishers to develop their video games. We’ve already seen the affect of it, similar to advertisers beginning to spend extra on Android than iOS. It can have a big affect on cellular video games in 2022 as nicely.

    Which cellular sport do you assume had the most important affect on the business this yr?

    I feel Axie Infinity is doing a little very fascinating issues and will develop the best way loads of sport builders take into consideration economies inside their video games.

    What’s your favorite cellular sport of 2021?

    Chess appears to be having a little bit of a second lately – I’ve been taking part in it a bunch too. That and good previous Indignant Birds.

    When it comes to Tenjin, what is the factor you are most happy with throughout 2021?

    In 2021, we took the time to assume in another way about Apple’s SKAdNetwork and the way our clients can profit from it within the long-term.

    As extra new insurance policies get carried out on iOS and Android, extra distinctive information varieties get generated. Discovering methods to sew all this information collectively is the important thing to unlocking consumer development and future ROI for our cellular sport clients.

    What do you assume would be the greatest development over the subsequent 12 months?

    For us will probably be understanding how information strikes and the way it will get automated and optimized.

    Discovering methods to combine and make use of all of the distinctive information now being produced is what is going to drive development for cellular video games.

    What are you most trying ahead to in 2022?

    On the threat of sounding like a damaged document, I’m actually trying ahead to determining the most effective methods to combine information collectively.

    It’s what is going to allow indie and mid-size builders to compete with the large guys going ahead. If Tenjin is on the forefront of serving to them do that, I’ll be very completely satisfied. 

    You’ll be able to try all of our 2021 in Overview interviews right here.

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