Wednesday, January 19, 2022
    HomeReviewsClaudia Trujillo, ASO specialist, Gameloft | Pocket

    Claudia Trujillo, ASO specialist, Gameloft | Pocket

    As 2021 begins to fade into reminiscence, we’re having a look again on the occasions which have outlined the final 12 months in cellular gaming.

    We have requested the business’s nice and good to offer us their tackle the 12 months, in addition to predicting the traits that may dominate in 2022.

    Claudia Trujillo is Digital Development Advertising and ASO specialist at French cellular video games writer Gameloft. What was the largest information for the cellular video games business in 2021?

    Claudia Trujillo: 2021 has undoubtedly been a giant 12 months for the cellular video games business. Many issues occurred that mark a brand new starting for the business: the ATT (App Monitoring Transparency) arrived with iOS 14.5 and the brand new PPO (Product Web page Optimization) and CPP (Customized Product Pages) from the App Retailer Join are large modifications for a way issues are achieved on iOS, but in addition the brand new Google Play pointers and insurance policies for the On-Metadata property.

    Which cellular sport do you assume had the largest affect on the business this 12 months?

    It’s laborious to decide on one particular sport, however I wish to spotlight and acknowledge the rising pattern for cross-platform titles, in addition to on video games that improve the net expertise for gamers, as we’re nonetheless within the midst of the pandemic.

    I feel that the entire sport group – cellular video games business included – will expertise a little bit of a shake-up from NFTs and blockchain video games.

    What’s your favorite cellular sport of 2021?

    Like above, it is laborious to select only one! I’d say it might be any cellular sport that permits me to play on-line PvP. I additionally take pleasure in these video games that share my progress with different platforms to play.

    What accomplishments are you most pleased with throughout 2021?

    For me, my greatest accomplishments that I’m most pleased with are all the brand new video games that we now have launched at Gameloft, each cellular video games and different cross-platform titles, resembling LEGO Star Wars Castaways, The Oregon Path, Asphalt 9: Legends on Xbox platforms, and extra.

    Additionally, I am proud that we’re higher capable of replace our On-Metadata property earlier than the deadline of the brand new Google Play, in addition to launching on iOS in-app occasions and new AB testing strategies.

    What do you assume would be the greatest pattern of 2022?

    I feel that the entire sport group – cellular video games business included – will expertise a little bit of a shake-up from NFTs and blockchain video games.

    Equally, what are you most trying ahead to in 2022?

    I am trying ahead to all the new sport releases (each cellular and cross-platform), in addition to new types of AR that we will play with.

    You may try all of our 2021 in Overview interviews right here.

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