EA has formally accomplished its $1.2 billion acquisition of Codemasters, and has confirmed to IGN that will probably be treating the corporate’s studios as an ‘unbiased group’, making their very own video games. EA did nonetheless sign an curiosity in maybe bringing the Formulation 1 license again underneath its personal EA Sports activities model.
In a press launch, EA defined that Codemasters’ franchises akin to Formulation 1, Dust, and Mission CARS will sit alongside EA’s present racing video games. Talking to IGN, EA govt vp of strategic progress Matt Bilbey defined that Codemasters’ studios (together with Barely Mad, which it bought in 2019) would stay considerably autonomous after the acquisition.
“We might be treating the Codemasters’ studios as an unbiased group for the foreseeable future, giving all of them the assist they should ship their much-loved video games and exploring all alternatives for progress as we go,” Bilbey defined. “We’re extremely enthusiastic about what the long run holds for them and whereas they may stay unbiased, we might be there to pour gas on their progress capabilities via the ability of EA’s distribution.”
Bilbey defined the motivation for the acquisition by saying that EA sees additional room for progress in racing video games, with the acquisition permitting EA “to ship racing experiences to followers on a extra common foundation”. Formulation 1 appears to be of explicit curiosity, with Bilbey describing it as, “one of many few true world sports activities, with robust fan progress in North America, Asia and continued progress in Europe.”
Talking of Formulation 1, IGN additionally requested whether or not there have been plans to carry the license (which Codemasters has held since 2009) underneath the EA Sports activities banner. EA Sports activities final held the F1 license in 2000-2003. Bilbey did not decide to that transfer, however did sign some curiosity:
“We’re very pleased with the values and attain that the EA Sports activities model brings,” replied Bilbey. “Codemasters have very comparable values and a confirmed observe document of high quality. We do consider that the chance to companion Formulation 1 with the Codemasters model and EA Sports activities is a compelling proposition to succeed in much more racing followers globally.”
EA does have one thing of a chequered historical past with racing game-focused studios in recent times, with EA Black Field shuttered and two Ghost Video games studios closed within the final decade. We requested Bilbey what message the corporate had for these cynical of the transfer:
“We’re enormous followers of the racing style and I do know that lots of your readers are too,” defined Bilbey, “which is why I’m positive they’ll perceive simply why we’ve admired Codemasters for therefore lengthy. Our intent is to construct on the success that Codemasters have generated, making certain we assist create a vivid, good and thrilling future for racing followers, that’s populated by wonderful video games delivered into the fingers of extra gamers than ever earlier than.
“Codemasters joins one of many strongest artistic collectives within the trade alongside DICE, Respawn, Bioware, Criterion EA Sports activities and lots of others, and the shared information and experience of this group paves the way in which for important innovation for all. We’re wanting ahead to offering Codemasters with each degree of assist to drive success collectively, and know there’s a robust future forward of us.”
Extra reporting by Luke Reilly and Matt Kim.