EA appears to not be frightened about participant loss once they transfer to rebrand the FIFA franchise. EA already issued a patent for EA Sports activities F.C., which may very well be the brand new branding they plan on implementing.
Just lately, it was revealed that FIFA was not enthusiastic about one firm “controlling and exploiting” the rights. As a part of this, they altered what EA was meant to pay for using their branding. The brand new worth level was set to $1 billion, which didn’t fairly sit proper with the developer.
“We’re not sure that we’ll transfer ahead with FIFA as a naming rights associate.”
He additionally expressed that although this title is engrained in lots of gamers’ heads, EA’s sports activities franchise has plenty of gamers and that he doesn’t see that altering any time quickly.