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    HomeReviewsMattel163's Amy Huang on the know-how revolution and stay occasions in 2022...

    Mattel163’s Amy Huang on the know-how revolution and stay occasions in 2022 | Pocket

    As 2021 begins to fade into reminiscence, we’re looking again on the occasions which have outlined the final 12 months in cell gaming.

    We have requested the trade’s nice and good to present us their tackle the yr, in addition to predicting the traits that can dominate in 2022.

    Amy Huang is CEO of Mattel163, the Hong Kong-based three way partnership between toy firm Mattel and Netease. Which cell recreation do you assume had the largest impression on the trade this yr?

    Amy Huang: Genshin Impression and its cross-platform publishing and advertising and marketing actually arrange a excessive customary and success benchmark for the trade.

    What’s your favorite cell recreation of 2021?

    Mattel163’s Part 10 is definitely my favourite cell recreation. I play it on a regular basis. It’s stress-free and difficult on the similar time, there’s a new expertise each time I open the sport. so it’s very troublesome for me to place it down.

    What accomplishments are you most pleased with throughout 2021?

    I’m pleased with taking Part 10 into the highest 50 grossing place in 2021. We proceed to work onerous on servicing our gamers with nice stay occasions, model collaborations, and new revolutionary gameplays. We have now a brand new occasion each month and an especially engaged group of gamers. In 2022, we plan to convey extra celebrities and types into Part 10 to let extra individuals learn about this superior recreation.

    What do you assume would be the greatest pattern of 2022?

    I’m very enthusiastic about the way forward for gaming and NFT. We’re on the cusp of a brand new know-how revolution that can completely change the best way we create, devour and work together with content material. I sit up for rising and evolving with the trade in 2022.

    Equally, what are you most trying ahead to in 2022?

    I am actually sit up for attending in-person recreation trade occasions in 2022. I hope that the world will return to a greater regular in 2022. On the similar time, I’m excited concerning the ever rising potential of the sport trade, extending into cross platforms, blended realities, and spanning additional into our on a regular basis lives.
    You possibly can take a look at all of our 2021 in Assessment interviews right here.

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