Razer now need to save 1,000,000 bushes with their Sneki Snek plush


On the finish of final 12 months Razer introduced a brand new conservation partnership with Conservation Worldwide to save lots of 100,000 bushes with the launch of their Sneki Snek plush (pictured above), a cute, wiggly mascot model of their well-known snake brand. Having comfortably overwhelmed that purpose in lower than two months, Razer at the moment are extending their Sneki Snek marketing campaign to save lots of 1,000,000 bushes, and will probably be shortly asserting brand-new Sneki Snek merch to go together with it (and I am placing it on the market now, I am calling dibs on a rainbow-coloured Snek in honour of Razer’s Chroma RGB).

Based on Razer’s present figures, they’ve already helped to save lots of practically 150,000 bushes for the reason that marketing campaign launched final October, which is nearly 600 acres of forest. To have fun hitting their preliminary milestone, Razer will probably be asserting new Sneki Snek goodies throughout their RazerStore Stay occasion at present (or quite tomorrow for these of us within the UK, as it isn’t as a result of happen till 2.30am GMT), in addition to new milestones that may see much more Sneki Snek merch get introduced when reached.

Like earlier than, each little bit of Sneki Snek merch will go towards saving 10 bushes in dozens of forests around the globe because of the efforts of Conservation Worldwide. This consists of forests in Costa Rica, Ecuador, Suriname, Brazil, Madagascar and Indonesia to call only a few. Conservation Worldwide have been working to guard forests around the globe for greater than 30 years, and so they work immediately with native communities to assist defend these environments. You could find out extra about their work on their web site.

“The help for our #GoGreenWithRazer marketing campaign, led by Sneki Snek, has been actually insane,” says Razer’s co-founder and CEO Min-Liang Tan. “We thought it might take a while to save lots of 100,000 bushes, however now we have smashed that concentrate on in lower than 2 months and are nicely on the way in which to the following goal of 250,000 bushes.

“So we determined to be extra formidable in defending the character along with our neighborhood and Sneki Snek by extending the goal to 1 million bushes. The extra bushes we save, the extra we defend the character and wildlife that will depend on it for survival.”

There are additionally set to be a collection of latest Razer {hardware} bulletins throughout their RazerStore Stay occasion, though given the beginning time of the occasion, I will not have the ability to inform you about these till tomorrow morning. Nonetheless, for those who’re a fan of the rainbow sneks, then make sure to tune in over on Razer’s web site at 6.30pm PST.


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