SEGA and the Sonic Group lastly unveiled the subsequent mainline recreation within the Sonic the Hedgehog franchise, Sonic Frontiers, at The Game Awards final month. Judging from the teaser trailer which was proven on the occasion, the sport shall be an formidable open world 3D Sonic recreation. Talking to traders, SEGA says that Sonic Frontiers was initially meant to be launched in 2021, nonetheless they determined to push it again to make it possible for it absolutely lives as much as players expectations, not like different more moderen 3D Sonic video games.
SEGA instructed traders that they’ve spent a variety of time conducting evaluation on Sonic Frontiers to make it possible for it lives as much as followers expectations and does the long-running franchise justice. Due to this fact, they’ve introduced that they’ve launched recreation testing “primarily based on exterior evaluations” and that the staff at SEGA really feel as if Sonic Frontiers is shaping as much as be very promising and that internally they’ve “excessive expectations” for the 2022 recreation.
SEGA has additionally instructed traders that due to their confidence within the remaining product they are going to be promoting Sonic Frontiers as a full value recreation, not like different video games within the sequence, which have been given a reduction upon launch. SEGA concluded by saying that they’re absolutely “specializing in high quality” and that they’re dedicated to spending a big amount of cash on the event and advertising of Sonic Frontiers. Now, let’s hope that the Sonic Group can pull it off. Sonic Frontiers launches later this yr.
“Initially it was deliberate to be launched on this yr, the thirtieth anniversary of Sonic, however we have now postponed the discharge for a yr to be able to additional brush up the standard. Not just for this title, however through the improvement part, we have now been steadily conducting evaluation to enhance the standard of the title earlier than launch, akin to introducing recreation testing primarily based on exterior evaluations, and I’ve a sense that it’ll develop into a great recreation and have excessive expectations for it.”
SEGASammy Investor Q&A
“For the pricing technique, we really feel that we’re at a degree the place we have to rethink. For instance, for the brand new Sonic recreation, as we’re specializing in high quality and spending sure amount of cash on improvement, we predict it is very important keep the worth by sustaining the worth of the IP at excessive degree, somewhat than merely decreasing the worth at early stage to extend the variety of unit gross sales.”
SEGASammy Investor Q&A
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