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    HomeReviewsSpeaker Highlight: Tencent’s Aras Şenyüz on PUBG Cell’s localization technique | Pocket...

    Speaker Highlight: Tencent’s Aras Şenyüz on PUBG Cell’s localization technique | Pocket

    We’re gearing up for Europe’s main b2b convention for the worldwide cell video games business, Pocket Gamer Connects London, and we couldn’t be extra excited to share with you all of the improbable audio system that can be gracing us with their data and experience at PG Connects!

    You can view our entire speaker line-up so far here to get a full scope of the expertise that can be talking at our convention this February. The immense wealth of insights that our audio system convey to PG Connects is a significant a part of what makes our convention so unmissable. To present you a glimpse of what you may count on from our February convention, we’re spotlighting various our most extremely anticipated audio system to showcase the unbelievable expertise and top-tier companies that can be sharing their insights with us.

    To kick off our highlight sequence, we spoke with Tencent‘s Nation Supervisor in Turkey, Aras Şenyüz. He oversees a group to help Tencent’s titles together with PUBG MOBILE and Enviornment of Valor and the native participant neighborhood. He’s a veteran advertising and enterprise chief with greater than 20 years’ expertise throughout multinational FMCG, TelCo and most lately the interactive leisure business. Aras initially joined Tencent Video games in 2019 as Senior Guide earlier than promotion to his present position main the expansion of Tencent Video games with new investments and enterprise partnerships. A lifelong gamer, Aras can be actively mentoring and dealing with native authorities to develop Turkey’s gaming eco-system.

    Be a part of us at PG Connects London on February 14-15 to listen to Şenyüz focus on how Tencent localizes PUBG Cell and the way cell esports grew to become a phenomenon in Turkey.

    PocketGamer.Biz: Inform us a bit about your organization
    Aras Şenyüz: Tencent is a world-leading web and know-how firm that develops revolutionary services to enhance the standard of life of individuals world wide.

    Tencent Video games publishes a number of the world’s hottest video video games together with Enviornment of Valor and PUBG MOBILE. Underneath the lately shaped Stage Infinite model, it additionally supplies help and companies from know-how to manufacturing help, “Video games as a Service” (GaaS) and native/world market perception and evaluation, together with help in esports integrations and worldwide publishing to each its first and second occasion studio companions.

    What does your position entail?
    Perceiving the wants of the market, with an emphasis on the priorities of native gamers and delivering gaming experiences tailor-made to their preferences and regional tradition Moreover, I actively search to ascertain collaborations and partnerships that can contribute to the sustainable development of the gaming ecosystem within the nation.

    Are you able to inform us a bit about what you can be talking about at PG Connects?
    PUBG Cell is a worldwide recreation. How we localize it and make it a hit within the area. Localization contains not solely language and content material localization, but additionally some devoted localized content material for the area and crossover occasions with native manufacturers.
    How the Turkey esports market was earlier than and what has modified since PUBG Cell launched, what are the alternatives that we see for cell esports within the area,and what now we have carried out to make cell E-sports a phenomenon within the area.

    Which a part of the Connects occasion are you most trying ahead to and why?
    I’m trying ahead to NFT gaming, as a result of that is one thing that I need to know and study extra about.

    Meet the specialists
    Don’t miss out on the chance to fulfill with Aras Şenyüz and different business leaders at Europe’s #1 b2b video games business convention this February. Make sure that you secure your spot today and save up to $230 with our Mid Term ticket offer earlier than costs rise subsequent week.


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