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    HomeReviewsThomas Bidaux, CEO, ICO Companions | Pocket Gamer.biz

    Thomas Bidaux, CEO, ICO Companions | Pocket Gamer.biz


    As 2021 begins to fade into reminiscence, we’re looking again on the occasions which have outlined the final 12 months in cell gaming.

    We have requested the business’s nice and good to offer us their tackle the 12 months, in addition to predicting the developments that can dominate in 2022.

    Thomas Bidaux is CEO of ICO Companions, a UK-based video games advertising and communications company.

    PocketGamer.biz: What was the most important information for the cell video games business in 2021?

    Thomas Bidaux: I believe the change of Apple’s advert monitoring to opt-in is probably going what has had the most important influence on the cell sport panorama this 12 months. Whereas it’s principally invisible to the customers, it created lots of work throughout the sector to adapt to this paradigm change. Though I’m not essentially flagging this as a damaging change.

    Which cell sport do you suppose had the most important influence on the business this 12 months?

    I’m going to point out my bias for large display screen video games – however I really feel Genshin Impression and Wild Rift, whereas launched late 2020, had been the most important influence for the 12 months. The manufacturing worth and attending to gameplay parity with PC and consoles have been impactful on the sector, and with deeper adjustments to come back within the subsequent couple of years.

    What’s your favorite cell sport of 2021?

    Love and Pie has been my go to sport this 12 months. I discover it very enjoyable and the tempo of the story fairly refreshing – it’s a properly executed sport I’ve loved taking part in outdoors of the video games I ‘want’ to play.

    What accomplishments are you most happy with throughout 2021?

    ICO gained a finest place to work award. It was sudden – we went by the method of those awards to know higher how we had been performing and the way the workforce felt concerning the route we gave the corporate. It was the perfect suggestions we may get on how we managed the challenges of the previous two years.

    What are you most trying ahead to in 2022?

    Plenty of fascinating initiatives within the making, extra thrilling video games coming? I’d additionally say, I bought a style of in-person conferences at a few latest occasions, so hopefully, we may have extra of those in 2022 too!

    You’ll be able to take a look at all of our 2021 in Evaluate interviews right here.

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