Whereas we’re used to issues like studios being purchased and paid for as a part of Epic’s Fortnite-fuelled campaign towards corporations like Apple and Valve, the corporate spent the weekend shopping for one thing somewhat extra surprising: ArtStation, a website that anybody who has ever learn our Effective Artwork function will probably be greater than accustomed to.
After the demise of CGHub again in 2014, ArtStation emerged as principally the website for anybody working professionally within the leisure enterprise. So if an artist labored in video video games, it was virtually a certainty they maintained a portfolio on ArtStation, which is why virtually each Effective Artwork publish would include a hyperlink to the positioning.
So what does the sale really imply? For artists, as you’d count on given Epic’s developer-friendly charges elsewhere, they stand to make much more cash on the positioning by way of an enormous discount in vendor charges (ArtStation has a industrial factor the place people can promote issues like tutorial movies and picture reference packs), whereas ArtStation’s in-house instructional movies are going to be free for the remainder of 2021 as properly.
For Epic, they’re going to be leveraging the positioning’s reputation and construction to do much more Unreal Engine-related stuff, whereas for everybody else, ArtStation goes to “proceed to function as an independently branded platform”, that means for many artists the look and performance of the positioning will, for now not less than, stay precisely the identical.
There’s extra on the acquisition right here.