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    Voodoo’s Alexander Shea talks hitting 5 billion downloads and doubling down in 2 | Pocket

    As 2021 begins to fade into reminiscence, we’re having a look again on the occasions which have outlined the final 12 months in cell gaming.

    We have requested the {industry}’s nice and good to offer us their tackle the 12 months, in addition to predicting the tendencies that can dominate in 2022.

    Alexander Shea is the pinnacle of publishing at French hypercasual video games studio Voodoo.

    What do you suppose was the largest information for the cell video games {industry} in 2021?

    This 12 months has been a difficult 12 months in some ways for the cell video games {industry}. In hypercasual, the added uncertainty round testing and iOS 14 has made the ideation and prototyping phases harder for studios. And but, folks all over the world are enjoying an increasing number of hypercasual video games, and the demand is increased than ever.

    So we’ve labored arduous to assist studios crack the ideation and prototyping phases of recreation improvement. Noticing that the ideation course of is a key differentiator for excellent studios, we’ve taken confirmed frameworks and strategies from these high studios and deployed them throughout our broader neighborhood.

    Which cell recreation do you suppose had the largest impression on the {industry} this 12 months?

    We’ve seen a brand new sort of hypercasual recreation actually take off this 12 months: excessive engagement gameplays. Identical to in 2020, marketability, and extra so virality, have been key for the runner style. Video games like Run of Life, Fats 2 Match, Run Wealthy 3D, and Future Run reached broad audiences.

    However extra importantly, video games with increased engagement potential like Metropolis Takeover, Bounce and Acquire or Citadel Raid, to call a couple of, had been fueled by deeper gameplays and stronger development methods. Hypercasual gamers should not simply trying to kill time, they wish to really feel challenged too.

    What’s your high and/or favorite cell recreation of 2021?

    I’d need to say Citadel Raid! from Raketspel and Karim Castagnini, which is a superb pivot of the Dig This! mechanic nearer to a runner, and Metropolis Takeover has stored me fairly busy over a couple of hundred ranges.

    The rise of hybrid-casual will assist take present hypercasual video games to the subsequent degree

    Alexander Shea

    When it comes to your organization, what is the factor you are most happy with throughout 2021?

    There’s rather a lot to be happy with this 12 months! Hitting the 5 billion downloads milestone in Could was clearly an ideal second for us and all of the studios which have contributed to that determine.

    However the factor I’m in all probability proudest of is the sense of neighborhood we’re constructing between our associate studios. There’s a substantial amount of expertise and belief inside our neighborhood, and we’ve labored arduous through the years to construct it. We wish to transcend the reside streams, occasions, and data hub (Press Begin) subsequent 12 months, and allow our neighborhood to achieve additional heights collectively.

    What do you suppose would be the greatest pattern over the subsequent 12 months?

    The rise of hybrid-casual will assist take present hypercasual video games to the subsequent degree. Our hybridization groups are already taking hit hypercasual video games and on the lookout for deeper retention options or meta-features to remodel them into long-term retention video games. That is actually to the good thing about our present studio companions’ launches, and we’re already beginning to see the outcomes – I predict it will change into an industry-wide pattern in 2022.

    We’re additionally working arduous to increase the attain of our video games past the shops. Snapchat or TikTok are good examples of how our video games will be performed by tens of thousands and thousands extra gamers – in 2021 reached over 45 million new gamers via Snapchat Gaming, and all our 2022 video games stand to learn from this sort of attain extension.

    What are you most wanting ahead to in 2022?

    We’re doubling down on hypercasual subsequent 12 months. We expect this shall be a giant 12 months for our studios, as we transition additional into excessive playtime gameplays. Our studio neighborhood is properly poised for this transition and have deep abilities to execute our imaginative and prescient. With our new ideation frameworks, we’re assured that these studios inside our ecosystem will considerably outperform the market.

    That’s why we’ve closely invested in supporting our associate studios by including new groups (comparable to Android optimisation squads, pre-launch Creatives squads and Launch OPS). With prolonged attain, every new printed recreation will attain new heights.

    You possibly can try all of our 2021 in Evaluate interviews right here.

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