In a wide-ranging interview with the New York Times, Xbox chief Phil Spencer spoke extra on Xbox Sequence X|S gross sales and provide points. “At this level, we have bought extra of this era of Xboxes, which is Xbox Sequence X and S, than we had any earlier model of Xboxes,” Spencer mentioned. After all, this should not come as an excessive amount of of a shock as with this era, Microsoft launched two totally different fashions of Xbox console at two totally different value factors, one thing the corporate has not accomplished with earlier launches.
Spencer didn’t share any figures, but the ever-reliable industry analyst Daniel Ahmad estimated that Microsoft had shipped over 12 million consoles since launch and that Microsoft’s “dual SKU strategy” had paid off.
Spencer also spoke more on how the current demand for consoles is outpacing supply, and how getting more consoles to customers factors into Microsoft’s day-to-day work. “When you think about trying to go get an Xbox or a new PlayStation right now in the market, they’re really hard to find,” Spencer said. “It’s not because supply is smaller than it’s ever been. Supply is actually as big as it’s ever been. It’s that demand is exceeding the supply for all of us.
“It’s almost less an entertainment job and more a supply-chain job at this point, which isn’t really what my background is. But we’re spending a lot of time thinking about how do we move consoles from A to B location and securing chips. It’s like water flowing through a pipe. Once you’re working on supply chain, you work all the way at the manufacturing end. But it seems like every time you free up any bit of capacity to move inventory through, you hit the next thing, shipping. Okay, then when you get to shipping, you have to get it to the stores.
“Once you get it to the stores, there’s so much demand. How do you actually manage so that real customers are buying our consoles and it’s not a bunch of scalpers and bots that are securing the capacity? It’s multi-step and it’s kind of a 24-7 job for the team right now.”
During the interview, Spencer also spoke more on Xbox’s changing relationship with Activision Blizzard, following allegations of abuse.